Lyric video created for Juke Ross single “Fresh Roses”, commissioned by Republic Records.
All the music’s narrative is created with roses.
It starts with a single rose stem growing in front of a dark background and creating allusions to parts of the lyrics while new rose buttons start sprouting and growing into roses.
In the chorus the background changes to a lighter color to create some contrast and a rotating ring of roses appears and fills the screen. In the center some illustrated elements of the song like rain drops appear along with the lyrics.
The chosen lettering mimics handwriting and evokes a romantic feeling akin to a love letter.
The colors match the cover artwork chosen by the artist.
