Creation of a graphic identity for a studio specializing in video and audio production.
The use of visual codes conveys the type of service the project offers. These codes are placed within a frame that represents a content container, referencing both analog and digital video viewfinders.
The five triangles symbolize the five areas of action Interviews, Events, Entertainment, Documentaries, and Advertising.
The youthful, fresh, and somewhat irreverent image is based on the new color palette of the Gerador brand itself.
